Blue Field
Cool-toned putting surfaces and precise equipment cues positioned Blue Raspberry inside a cleaner, calmer performance moment.
Case Study 07 / Consumer Brands & Retail
Prime Drinks
Turning one hydration brand into three sport-specific visual worlds, each built to feel native to its own community.
00 / Objective
Prime had athlete awareness. The next move was sharper: enter the rituals, surfaces, and visual language of specific sports.
VoidX developed a focused campaign system for golf, baseball, and tennis communities. Each visual preserved Prime's core promise while shifting the world around the bottle, making the product feel less like a general drink and more like a natural part of each sport's culture.
Green Force
Grass texture, bats, and high-contrast balls gave Lemon Lime a more physical, game-day sense of energy.
Pink Motion
Rackets, court lines, and strawberry tones created a playful but premium world for the tennis audience.
Golf
Precision, freshness, and a surreal blue course built for niche sport discovery.
Baseball
A vivid field texture that makes the product feel embedded in game-day ritual.
Tennis
Pink court energy, clean shadows, and product staging made for social-first recall.
01 / Approach
From product to tribe.
The campaign did not redesign Prime. It redesigned the context around Prime, giving each audience a sport-native reason to notice, save, and share.
Translate the promise
The line "Where Great Taste Meets Function" remained consistent, while the surrounding art direction changed by sport, flavor, color, and surface.
Build sport-specific worlds
Each 3D scene used instantly readable objects - golf clubs, baseball bats, tennis rackets, balls, and court markings - to shorten the distance between audience and product.
Deploy where communities gather
The visuals were prepared for social media and niche sports platforms, supported by targeted hashtags and sponsored placements to increase relevance.
2.1M
Combined social media impressions in the first month of campaign activity.
+25%
Increase in overall engagement after launching the sport-specific creative system.
+18%
Sales growth in the new sports segments during the campaign quarter.
02 / Results
The product moved from visibility to belonging.
Brand recognition inside golf, baseball, and tennis circles rose by 30%, supported by audience feedback and targeted follower growth. Local sports clubs also expressed interest in longer-term partnerships, giving the campaign a path beyond short-term content performance.